MEET THE NEW BALCK/AFRICAN EMOJI'S: #EmojiEthnicityUpdate !!!
NEWS & EVENTS Tuesday, April 1, 2014
Tell me you don't love these cute african emoji's!!! Oju Africa, a division of the African mobile company Mi-Fone, recently launched the first set of black emojis...ever liveth!
It started with a debate over the lack of diversity of emojis. MTV journalist Joey Parker flagged up the fact that there are no (or barely any) non-white emojis in the basic range in most text-message apps used by Apple, Google and Microsoft.
This is where Oju Africa steps in! The collection of 15 emojis is a direct result of an outcry over the lack of diversity in the current set, much of which comes from Apple. Oju means "face" in Nigeria's Yoruba language, and these beautiful african/black"faces" are already available for Android and are pending for Apple's iOS.
Creative director Eserick Fouché says: "We follow global trends but we are differentiated by our authentic African voice. So as a brand we wanted to do something that only Africa could pull off, something that could become so iconic that it would have the world talking. I believe what we have created will ensure that every African on the planet won't be able to help but love it!"
Posted by Sisi Yemmie at Tuesday, April 01, 2014