Praiiiise master Jesus! Another plaque to add to my collection. Thank you @iamoabraham for organising such an enlightening event. I was so tired (from flu), sore throat and all + nervous, but thank God I spoke well...I don't know where the words were flowing from lol. Thanks for all your tips. Key points from my speech on how to maintain brand originality and uniqueness: 🔸 Be original. You are a weist trying to be someone else. 🔸 Be the best in your niche:give your all. 🔸Be consistent. Be persistent. 🔸 Maintain ya champion: keep reinventing yourself. Stay a step ahead of the copycats. #Branding #contentcreator #sisiyemmie #NigerianBlogger #Happy #BMProChai #lagosliving #youtubenigeria #LifestyleBlogger #blogger #bloggeroftheyear #leverageconference #leverage #Original #Thankful #BloggingNaCareer
HOW TO MAINTAIN ORIGINALITY AND UNIQUENESS AS A BLOGGER
Last week I was invited as a speaker (Eees like this speaking thing is my new career oh) at the Leverage Conference in Lagos State University. When I was contacted at first I really didn't want to do it because you know when I get in public oju m'an timi = my eyes are pushing me = I am shaming shy. However the convener Abraham was persistent-oh he was! I gave in!
I tried to prepare for this speech but I couldn't think of anything to say. I had at leat 2 months to prepare oh! On the day I got there prepare to bulldoze them with bullshit but God intervened. LOL. I did have a few points written down on my phone but it was more like skeletons, I needed to make my speech robust so I need flesh.
Just before I spoke Chigul's video was played and that was not my first time watching it but she ministered to me and gave me the flesh for my speech. Thank you Chigul for being my inspiration and case study.
So how do you maintain originality and uniqueness as blogger? Make I no lie, e hard die!!! There are so many of us!There are lifestyle bloggers like me, tech bloggers, fashion bloggers, food bloggers, gossip bloggers and more. How can you stand out from the crowd?
Don't be a weist- Sometimes people come online and try to morph into what people want you to be- you're wasting your life;don't be a weist!!! Be original, Be authentic. Who better to tell your story the way you would than you? Feel free to be yourself. There's something about being original, no matter how much people copy you they can never gerrit right. Do you boo! Don't copy, when you do it reinforces the person you copy. Bad market!
Be an expert in your niche-You cannot be a tech blogger and not know your own stuff. Some bloggers make the mistake of not doing their research. You want others to do your homework for you? If you say you are a beauty blogger you need to sabi de tin. If you know nada , you cannot make it. Keep updating your knowledge. Only when you are the best that you can stand out. Ecc 9 vs 10 even says, "Whatever your hand finds to do, do it well!"
Be persistent and consistent-Not everyone can be a master of everything, maintain ya lane. Don't say you are a fashion blogger today then tomorrow you are a tech blogger. You're confusing us your audience. Have your own writing style, maintain it. At the conference someone said they love my blog because of how I write, and over the years people have said it. Other people say they know me because of my love for food, because over the years I've made that know. When you are consistent in your niche, you will stand out. If a food company is looking for who to be on their billboard which blogger will they call? Me! (LOL...This is a pitch)
Maintain ya champion-I've not come this far without people trying to copy me. That's what happens when your're an original and authentic in your niche. People will always copy but like Chigul says, you need to maintain ya champion. Stay ahead of the copycats. When you are authentic you cannot run out of ideas because you did not copy them. An example is a student (not me!) in school writing an exam and copying from another persons work ...imagine if the person flips the page, the guy copying will be stuck. Tension. When you're not original continuity is hard.
Remember this, ALWAYS REINVENT YOURSELF!
Posted by Sisi Yemmie at Friday, October 23, 2015