“PROMOTION OF HOMEGROWN CONTENT PROMPTED US TO SUPPORT DESPERATE HOUSEWIVES AFRICA” – P&G NIGERIA

L-R: P&G's Commercial & Brand Operations Director, Enekabor Ehinomen and CEO, EbonyLife TV, Mo Abudu

Maker of leading consumer products, Procter & Gamble Nigeria is sponsoring the African adaptation of the popular and award winning American series, Desperate Housewives.  The company is sponsoring with two of its leading brands – Oral B & Ariel detergent, as its contribution to the promotion of local content in Nigeria’s entertainment industry. 

The Desperate Housewives premiere which held on 28 April, 2015 at Muson Centre, Onikan, Lagos, had in attendance the crème de la crème of the entertainment industry. One of the guests, Adebanke Elegbede who participated in the Oral B Smile of the Day competition, won for herself a brand new washing machine. 

Mo Abudu, CEO of Ebony Life TV, owner of Desperate Housewives Africa franchise, commended P&G for adopting and believing in the potency of the African adaption of the American series, adding that its sponsorship is a proof of its commitment to supporting homegrown entertainment. 

See photos from the event……. 

L-R: Media Manager, P&G Nigeria, Adigolo Funmilola; P&G's Commercial & Brand Operations Director, Enekabor Ehinomen; Winner of Oral B Smile of the Day competition with her washing machine, Adebanke Elegbede; and Folarin Ojo, Brand Manager for Oral B.

 Folarin Ojo, Brand Manager for Oral B (1st left); P&G's Commercial & Brand Operations Director, Enekabor Ehinomen (4th Right); Media Manager, P&G Nigeria, Adigolo Funmilola (1st Right)

Some of the cast of the Desperate Housewives Africa