As the much anticipated Big Brother Naija 2019 reality show is set to kick off this weekend, Olufemi Osobajo, Senior Manager, Marketing and Communications, Bet9ja, has revealed why the company is supporting the popular show.

According to Osobajo, "Our sponsorship of Big Brother Naija is to enhance and make participants achieve their dreams of becoming valuable players in the Nigeria entertainment industry."

"Our support will influence the winning prizes and help boost the entertainment industry in Nigeria," he added. He noted that more importantly, Bet9ja intend to use the Big Brother platform to amplify its "More Than A Bet" campaign of how it is changing lives.

He explained that a lot of people really don't have a good understanding of what Bet9ja does as a business; they therefore reduce it to gambling. However, the impact of sport betting is huge. Through the "More Than A Bet" campaign, Bet9ja plans to show how it has been empowering Nigerians, especially the youth.

The Senior Manager hinted that when the show starts, Nigerians will get the opportunity to see clips on how Bet9ja has touched lives across Nigeria through betting. Bet9ja with its foothold across Nigeria currently employs over 40,000 Nigerians directly and indirectly.

Through the "More than a bet" campaign, the company seeks to highlight just how it is transforming lives, empowering the youth and contributing to Nigeria’s socioeconomic development.

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